Service Pages SEO Checklist

Include your service name and target location (e.g., 'Plumbing Services in Sacramento').

Write a unique, compelling meta description for each service page. Avoid duplicates.

Your H1 should clearly state the service offered and match what users are searching for.

Write detailed, unique content describing the service. Avoid thin content that won't rank.

Pages with pricing info tend to rank better for commercial queries and improve conversion.

Add 5-10 common questions with FAQPage structured data for rich snippet eligibility.

Include at least 2-3 clear calls-to-action throughout the page.

Naturally mention the areas you serve throughout the content for local SEO.

Visual proof of your work builds trust and increases time on page.

Include 2-3 relevant testimonials specific to this service.

Link to complementary services to help users discover more and distribute link equity.

Ensure every service page is linked from the homepage or main navigation.

Use descriptive alt text that includes the service name. Compress all images.

Use clean URLs like /services/plumbing instead of /services?id=123.

Show Home > Services > [Service Name] for better UX and SERP display.

Add Service structured data with name, description, provider, and area served.

Explain your service process step by step. This builds trust and answers user questions.

Display phone number, email, or contact form on every service page.

Each service page must have unique content. Don't copy-paste templates.

Ensure buttons are tappable, text is readable, and forms work on mobile.

Optimize for fast loading. Service pages with slow load times lose conversions.

Show relevant licenses, certifications, insurance badges, or awards.

Embed a service explanation video. Pages with video have higher engagement.

A tasteful comparison table can capture 'vs' and 'best' search queries.

Link to blog articles that provide more detail about the service topic.

Include metrics like '500+ projects completed' or '10 years of experience'.

Prevent duplicate indexing if the service page is accessible via multiple URLs.

Set OG title, description, and image for when the page is shared on social media.