Landing Pages SEO Checklist

Each landing page should target one primary keyword and 2-3 closely related variants.

Place your primary keyword near the beginning of the title tag for maximum impact.

Include the keyword and a clear call-to-action in the meta description.

Your H1 should directly answer what the user searched for.

One primary action you want visitors to take, visible without scrolling.

Lead with benefits, not features. Answer 'What's in it for me?'

Place testimonials, ratings, or user counts close to your conversion button.

Only ask for essential information. Each additional field reduces conversions by ~7%.

Landing pages need to be fast. Every second of delay reduces conversions by 7%.

Over 60% of traffic is mobile. Your landing page must work perfectly on phones.

Remove distractions. Landing pages should focus visitors on one action.

Use a clean, keyword-rich URL like /free-seo-audit instead of /lp-001.

Use visuals that reinforce your message and demonstrate the product/service.

Use scannable bullet points to communicate benefits quickly.

Limited time offers, countdown timers, or limited spots create action.

Show SSL badge, payment security logos, money-back guarantee badges.

After conversion, redirect to a thank you page with confirmation and next steps.

Set up Google Analytics goals, Facebook Pixel, or other tracking for the CTA.

Test 2-3 headline variations to find the highest-converting version.

Add Product, Offer, or Event schema markup as appropriate.

Optimize image alt text for accessibility and SEO.

Test all links on the page. Broken links kill credibility and conversions.

Ensure message match between your ad and landing page for Quality Score.

Don't make visitors squint. Use at least 16px for body text.

Don't cram everything together. Whitespace improves readability and focus.