E-Commerce SEO Checklist

Format: [Product Name] - [Category] | [Brand]. Keep under 60 characters.

Write original product descriptions. Duplicate manufacturer descriptions won't rank.

Add Product schema with name, price, availability, reviews, and images.

Enable and display reviews with AggregateRating structured data for star ratings in SERPs.

Use descriptive alt text, compress images, and provide multiple angles.

Use readable, keyword-rich URLs. Avoid query parameters and IDs.

Show category hierarchy and add BreadcrumbList structured data.

Add 200+ words of unique content to category pages. Don't leave them as just product grids.

Show 'Related Products', 'Customers Also Bought' sections for cross-linking.

Use canonical tags, noindex, or parameter handling for filtered/sorted pages.

Don't 404 out-of-stock pages. Show alternatives and keep the page indexed.

Implement site search and analyze search queries for keyword ideas.

Ensure product images, add-to-cart buttons, and forms work on mobile.

E-commerce pages tend to be heavy. Optimize images, lazy load, and use a CDN.

All pages, especially checkout, must be served over HTTPS.

Include all indexable products in your sitemap. Update when products are added/removed.

Handle paginated category pages correctly to avoid duplicate content.

Prevent duplicate indexing from color/size variations, tracking parameters, etc.

Include specifications, dimensions, materials, and use cases in product descriptions.

Create dedicated, indexable pages for shipping info and return policies.

Answer common pre-purchase questions with FAQ schema markup.

Include InStock/OutOfStock status in Product schema.

Provide high-quality images from multiple angles. Implement zoom functionality.

Enable customer questions and answers to generate fresh, keyword-rich content.

Make it easy to share products on social media for link building.

Use Offer schema with price, priceCurrency, and priceValidUntil.

While not SEO, recovering abandoned carts improves ROI from organic traffic.

Create buying guides, comparisons, and how-to content linking to products.

If you have physical locations, create Google Business Profile and local pages.

If selling internationally, use hreflang to serve the right language/currency.

Custom 404 page that suggests popular products instead of dead-ending.

Ensure all product and category pages pass CWV thresholds.

Every product should be reachable through category navigation and internal links.

Set up Google Merchant Center feed with proper product data.

Plan content around seasonal trends, holidays, and sales events.