Homepage SEO Checklist

Include your brand name and primary keyword in the title tag. Keep it under 60 characters to avoid truncation in SERPs.

Write a click-worthy meta description that includes your primary keyword and a clear value proposition.

Your homepage should have exactly one H1 tag that clearly communicates what your business does.

Visitors should understand what you offer within 5 seconds of landing on your page.

Use a compressed, properly sized hero image with descriptive alt text including relevant keywords.

Link to your most important service/product pages from the homepage to distribute link equity.

Ensure your homepage looks and functions perfectly on all screen sizes, especially mobile.

Test with Google PageSpeed Insights. Optimize images, minimize CSS/JS, and use a CDN.

HTTPS is a confirmed Google ranking factor. Ensure your entire site is served over HTTPS.

Add JSON-LD Organization schema with your company name, logo, contact info, and social profiles.

Ensure your homepage displays correctly when shared on social media platforms.

Set up proper favicons for browsers and touch icons for mobile home screen bookmarks.

Use descriptive menu labels instead of generic terms. Include your main keywords naturally.

Include a prominent call-to-action button visible without scrolling.

Display client logos, testimonials, certifications, or review ratings to build credibility.

Include consistent business information in the footer for local SEO.

Ensure your sitemap is discoverable by search engine crawlers.

Set a canonical tag to prevent duplicate content issues (www vs non-www, trailing slashes).

Regularly check for and fix broken internal and external links.

Use heading tags in a logical order. Don't skip heading levels.

Your homepage URL should be clean. Avoid parameters or unnecessary path segments.

Track visitor behavior to make data-driven SEO decisions.

Submit your sitemap and monitor search performance, indexing issues, and Core Web Vitals.

Ensure LCP < 2.5s, FID < 100ms, and CLS < 0.1 for a good user experience signal.

Implement breadcrumbs with structured data for better SERP display and user navigation.

Link to your official social media profiles to establish entity connections.

Defer non-critical CSS and JavaScript to improve initial page load speed.

Use WebP or AVIF formats. Compress images to reduce file size without losing quality.

Ensure text has at least 4.5:1 contrast ratio against backgrounds for readability and accessibility.

If you serve content in multiple languages, use hreflang tags to help Google serve the right version.